Local Cosmetic and Implant Dentistry Practice

LCIDP operates in The Woodlands, but wanted to expand to other areas of Houston. Amuse helped the company broaden its footprint with increased volume of visitors to its website by implementing an improved local search engine optimization strategy.


  • 42%

    Increase in overall ranking for monitored terms

  • 35%

    Increase in organic, unique users

The Challenge

This dentistry practice sought to expand its area of influence and attract more on-site conversions and consultations. Although the practice had an existing online presence, it suffered from technical issues that stranded it low in the Google Map listings.

They needed a comprehensive SEO strategy that would help bolster their ranking and increase the range of cosmetic dentistry search terms for which they ranked.

Strategy & Implementation

After evaluating LFR’s existing SEO strategy, our team built an entirely new program from the ground up, addressing technical aspects of their site structure and improving search engine rankings with key SEO best practices. 

SEO Program

The team’s robust SEO program was implemented two-fold. First, we worked to identify missing or incorrect online listings for LCIDP, reaching out to the directories with the correct information and actively garnering additional listings to improve the company’s map search rankings.

Second, the team analyzed the website looking for technical issues that might decrease the site’s reliability in the eyes of search engines and looking for opportunities to build additional SEO value. This second portion of the strategy included custom coding and content creation to support valuable offsite link-building.