Regional Furniture Retailer
RFR wanted to expand its online business, which meant improving its search relevance and ranking to drive more users to its website.
Using a combination of display banners and SEM campaigns backed by carefully researched optimization, Amuse was able to provide significant results in a short turnaround time.
Results
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2-7%
Google ad click through rate
-
2x
The number of clicks per month
-
3x
The number of searches for the brand
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47%
Decrease in Cost Per Click
-
90K
Clicks per month
The Challenge
Despite a sizable footprint in its region, RFR was not receiving the attention it was looking for in the online space.
With competition high in its area, the brand needed substantial help and a robust strategy to promote itself in a meaningful, measurable way that would show results quickly.
Strategy & Implementation
To craft an online presence that would help meet the client’s goals, Amuse designed a digital advertising program that focused on two major aspects: paid search and display. A series of display banners were implemented early in the campaign to drive name recognition and increase interest in the brand.
Additionally, our team created and optimized an SEM strategy that included Google Expanded Text Ads and redefined the client’s keyword bidding strategy to position the brand in the market based on what consumers were looking for.
Display Banners
Increasing searches for RFR and building brand recognition was heavily dependent on custom graphics that would entice viewers.
Amuse created a full suite of banners with varying sizes and imagery. Each banner shared branded attributes that tied them together for a unified campaign.
SEM Optimization
Taking advantage of several different outlets, our team created a multi-faceted SEM campaign that garnered results within a month of implementation.
This new campaign included Google Expanded Text Ads and advanced keyword bidding. When bidding on keywords, the team successfully bid on competitor-related phrases and crafted ad copy that addressed the competition.