Level Up: Un-leveling the Playing Field
Just keeping up isn’t always enough. To maintain an advantage you’ve got to stay ahead of the trends. Designed to educate, inspire, and maintain a competitive edge, Level Up assembles some of the best minds in the business to share insights, strategies and real-world case studies to help you differentiate your brand and stand out from the noise.
TRENDSCENDENCE: Harnessing the Power of Upcoming Market Trends
Trends come and go, and Houston is no stranger to constant change. What’s hot today is old tomorrow. If your brand doesn’t move fast enough, you’ll be left with the scraps. But with a little planning and foresight, you can anticipate what’s coming next and maybe even find your brand rising above into the trending lists.
Join us as we predict upcoming local trends that could be your ticket to trendscendence. In our upcoming installment of Level Up, we’ll discuss how you can develop a targeted approach to create meaningful engagement that turns your audience from bandwagon fans into loyal customers.
Speaker: Nilee Badillo
As Director of Planning and Research, Nilee takes answering “who, what, when, where, and why?” to the next level. Her intuitive understanding of consumer behavior gives brand initiatives a launch pad for success and her analytical approach means we always have the numbers to back up the strategy.
Learn, Network, and Unwind
Take part in a brief lecture and guided workshop where you’ll be in charge of crafting a media vision for a Houston brand and building a strategy to reach your ideal audience. After creating the perfect media mix, join us for a mixer with beer, wine, food, and conversation.
Save your spot during early bird registration to qualify for a chance to win a $200 Visa™ gift card.